Quick Tips For Adding More Margins To Your Menu With ¡Hola! Churros®

When J&J Snack Foods launched its new ¡Hola! Churros brand two years ago, foodservice operators who menued the tasty delights found instant success from hungry customers ready for something new.

A globally inspired treat that works as a snack, a dessert, or a topping demonstrates their versatility for now and the future. Datassential’s AI-driven Menucast projects churros will grow another 23% through 2028.

The ease of prep is another benefit to the kitchen. Heating them up in a deep fryer, air fryer, or oven couldn’t be easier. The breadth of the ¡Hola! Churros line likewise gave operators so many options, from loops and sticks to bites and even churro fries.

Yet, there’s even more to talk about these menu marvels. With just a few quick and easy additions to an order, you can boost your profitability significantly. Here are just five ideas your customers will love.

Nostalgic, Colorful Cereals

Nostalgia remains one of the most important trends, especially with Gen Zs and Millennials. Use our churro bites, dipped into melted marshmallow and topped with a colorful cereal from their childhood. Be sure to share your colorful creations on social media to grab attention with an image that is socially sharable with a customer’s friends and family.

Sprinkle With Color

Already famous for their cinnamon sugary goodness, add value and make them your own by simply adding some colored sugar as well. Choose a different color per month or quarter to offer something new every time customers visit your restaurant. This easy tip is especially smart when kids are the intended target customer.

¡Hola! Churro Bites As A Topping

Our churros bites are the perfect way to add value and price to soft serve or ice cream as a topping. Ultimately sharable, churro bites can be part of a sharable dessert charcuterie or dippable into chocolate, caramel or Nutella®.

Turn Up The Spice

What if you use our churros as a dip stick into a spicy queso? Instead of sprinkling the churros with cinnamon sugar, use a dry spice for an extra kick. Some operators are using this menu twist as a sharable appetizer or a bar menu item to great success.

Drizzle & Sprinkle

If you are already using a chocolate or caramel drizzle for ice cream or other desserts, point the nozzle toward our churros and add extra profit. As some sprinkles and turn up the volume. Here’s a hint. A quick look at Datassential’s database of chain restaurants whose menu for churros includes a mention of a sweet sauce shows that caramel is the most used, significantly ahead of chocolate.

There are plenty more ways to add value and profit to your ¡Hola! Churro menu offerings. Use your creativity to go wild with the options for your operation. To support your effort, here’s a quick guide to any segment.

Your ideas guide for shapes offered by ¡Hola! Churros.

Your ideas guide for shapes offered by ¡Hola! Churros.


You can download our ¡Hola! Churros Brochure or request your free sample and get your next menu to be even more delicious and profitable.